A Card Is Worth A Thousand Words

 
As the frenzied Christmas period draws to a close, it’s interesting to reflect on holiday traditions that companies engage in with their clients and staff.  As the stream of company Christmas cards flowing into our virtual and physical mailboxes seem to be never-ending, it’s curious that companies even bother to send such messages to their clients and contacts.

If its mass emails that are being sent out, recipients are more likely to assign the message to the junk folder than actually read what has been written, or even who it was from. If it’s obvious the act is just a ‘tick the box’ requirement, it’s worth taking the time to think about the message you’re really sending out to your contacts.

While some may argue it’s the thought that counts, a card that reads more like an advertising ploy for your company is unlikely to arouse much sentiment in the recipient. Instead, consider thoughtfully the kind of message you want to portray.
 
Is it a thank you for a supplier’s contribution throughout the year? An appreciation of the loyalty of a client? Or simply a more general, well-wishing message for the holidays? It’s OK to write generic messages, but think twice before getting cards printed with a signature instead of taking the 10 seconds to handwrite your own name.

While snail mail may be diminishing in other areas, Christmas is a time that post offices are inundated with gifts and cards to loved ones, friends and family. Company Christmas cards should be no exception. As long as they won’t be mistaken for junk mail (see advertising ploy above), physical cards are a wonderful example of the time, effort and cost you are willing to expend on someone you appreciate.